DESIGN/ART DIRECTION: THE AEGEAN SEA

INSPIRATION

This collection of ceramics channels the colors and spirit of the Greek and Turkish civilizations that have been inspired by the Aegean Sea for many centuries.  With shades of Cerulean Blues, Midnight Blue and a more mid-tone Navy Blue popping off a white background, these pieces bring a rustic sense of serenity but with a modern artisanal twist.

COLOR/FINISH:

With the Aegean Sea and the surrounding villages as the source of inspiration, this is a mono-chromatic color palette focused on three shades of blue, all framed by a white background: Cerulean Blue, Midnight Blue and a mid-tone Navy Blue.

ART/PATTERNS

I designed four painterly patterns/artwork that compliment each other, can be used in many different scales and can be combined to create a multi-patterned piece. 

planner_mediterranean

Design Process:

I have chosen several different giftable tabletop silhouettes, along with a small example of dinnerware, to create some assortments.  I chose ceramic pieces that have an uneven and rustic shape to them, to further create the essence of the Aegean Sea theme.

Version A:  PATTERN MIXING

In this version, I played around with the four different patterns and created some bold pattern mixes on some of the silhouettes.  Not only is there a mixing of patterns but also of scales, which adds a dynamic style quality.

Version B: WORD PLAY

For this version, I added the words "AIR" "BREATHE" "SALT" and "OCEAN" to channel the sensation of taking a walk by the scenic blue Aegean Sea.

Version C: FATIMA'S EYE

The eye icon found in Greece, Turkey and most of the Middle East, has become a hot trend in the world of fashion and home accessories.  This interpretation is used on novelty gift-giving items such as serving platters, pitchers and serving spoons.

Version D: SIMPLE PATTERN

Last but not least, here are the same silhouettes shown in a singular pattern/art.  I still made sure to bring extra interest into the selection by offering different scales of the artwork.

CONCLUSION:

There is so much more I could develop for this theme- both more products and silhouettes, as well as more art & patterns.  This is just to show you an example of how I can flesh out a concept into fully realized collections, complete with original art and new silhouettes to expand the Magenta offerings.